In the next 72 hours, you expect the new campaign to generate 10x more traffic than you have had in the last 72 days.  How do you scale to deal with this problem?

Do you buy more servers?

A few companies are starting to offer instant scalability for needs like this.  Amazon has been doing this for a while with their web services, but it isn’t very useful for people who need the site to be running 24×7 (and it isn’t very MS friendly).  But now there are other companies coming into play to provide the service I am talking about.

https://www.gogrid.com/

and

http://www.mosso.com/

Both offer the ability to instantly scale up your infrastructure as needed.  You can buy more CPU cycles, storage space, bandwidth etc, for a short time period.

This may (or may not) be ready for prime time, but it an interesting development for sure!